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The CUSTOMER is KING! - Quality, Performance, and the Challenge of Keeping the Consumer Happy

机译：客户为王！ -质量，性能以及让消费者满意的挑战

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Competition for today's retail dollar is fierce. Merchants and brands are looking for that magical combination of style, quality, and value that will please their target consumer. And each item of mer-chandise not only has to sell itself, it must also help to sell its future brethren. "It is important to have a product that will not only satisfy customers, but hopefully bring them back again to our store," says Michelle Pittiglio of Kmart. Among garments, fashion is the factor that sells a garment today, but quality is what will bring a consumer back to the same store, to the same brand, tomorrow. "Quality is a product of many different aspects. Consumers aren't necessarily able to point to specific attributes indicative of quality, but they know it when they see it. They know when a garment is of good quality," notes Kim Kitchings of Cotton Incorporated. "What do consumers do when they aren't satisfied? They leave. Why shouldn't they? Consumers have so many choices. If you don't meet their expectations, someone else will."
机译：当今零售美元的竞争非常激烈。商家和品牌都在寻找风格，质量和价值的神奇组合，以取悦其目标消费者。每个商品不仅必须自我推销，而且还必须帮助推销其未来的弟兄。 Kmart的Michelle Pittiglio说：“重要的是要拥有一种不仅能够令客户满意的产品，而且希望能将他们带回我们的商店。”在服装中，时尚是当今销售服装的因素，但是质量才是将消费者带回到明天的同一家商店，同一品牌的原因。棉花的Kim Kitchings指出：“质量是许多不同方面的产品。消费者不一定能够指出代表质量的特定属性，但他们在看到质量时就知道。他们知道服装何时具有良好的质量。”成立。 “消费者不满意时会做什么？他们离开了。为什么不这样做？消费者有很多选择。如果您不满足他们的期望，那么其他人就会选择。”

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