Marketing in uncertainty

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Marketing in uncertainty

机译：营销不确定

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We live in uncertain times. Political unrest. Economic ups and downs. The coronavi-rus. Stability and calm seem like things of the distant past. As marketers, we all struggle with trying to make sense of it all and plan for tomorrow, never mind next month, next quarter, or next year. Still, there are things you can do to give your firm as much of an advantage as possible in a highly dynamic business world. There are accounting firms that are successfully growing and thriving, even amid all this instability. At the Hinge Research Institute, we've been researching the most successful firms to gain insight into what enables them to safely navigate these turbulent business waters, and we discovered five fundamental marketing strategies to mitigate uncertainty:

机译：我们生活在不确定的时代。政治动荡。经济起伏。冠状病毒。稳定与平静似乎是遥远的过去。作为营销人员，我们所有人都在努力理解所有一切并为明天做计划而苦苦挣扎，不用担心下个月，下个季度或明年。不过，在高度动态的业务环境中，您可以做一些事情来使您的公司获得最大的优势。即使在所有这些不稳定因素中，有些会计师事务所仍在成功地发展壮大。在Hinge研究所，我们一直在研究最成功的公司，以洞悉使他们能够安全地应对这些动荡的商业环境，并且我们发现了五种基本的营销策略来减轻不确定性：

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《Accounting Technology》 |2020年第4期|37-37|共1页
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4. A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing [C] . Catarina Vidal, Ana Póvoa, Irina Teixeira, Iberian Conference on Information Systems and Technologies . 2021

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5. PRODUCER MARKETING UNDER UNCERTAINTY: IDENTIFICATION OF RISK-EFFICIENT SOYBEAN MARKETING ALTERNATIVES (RISK-MANAGEMENT, AGRICULTURAL, MARKETING, RISK-MODELING). [D] . CURTIS, CHARLES EDWARD, JR. 1985

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6. Uncertainty in Measurement: A Review of Monte Carlo Simulation Using Microsoft Excel for the Calculation of Uncertainties Through Functional Relationships Including Uncertainties in Empirically Derived Constants [O] . Ian Farrance, Robert Frenkel 2014

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Marketing in uncertainty

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