People often ask me: What makes a radical "New Firm?" There are four fundamental tenets. Although adopted differently within each firm, these four tenets constitute a new set of values that most of the "movement" firms embrace. Ready? Here they are: 1. Cloud/technology. 2. Social/communication. 3. Pricing/value. 4. Process/experience. For the sake of this article, we'll take a brief look at a new "radical" way to price your services. Before we can even talk about pricing, we have to figure out what it is we sell. If you still believe we sell time, erase that thought immediately. Selling of time is no longer a competitive advantage in today's technology-driven social mobile world. Our customers are not buying our time. They may be buying our expertise, but what they're really buying is a solution to their problem. From this perspective, how do we make our services into products or solutions? That's essentially what you are doing with pricing a bundle or a package upfront. You are produc-tizing a service.
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