At most firms, growth is an individual contributor activity. Lone Ranger partners do their own thing, attracting clients here and there and offering services that they believe clients need. But despite the efforts of individual partners, there's little solid growth to show for the effort. That's when they call. "Gale, we need your help! Market conditions aren't great and we're getting hammered with competitive pricing. We have to increase our marketing so we can grow!" Whoa, cowboy - sit back in that saddle and let's talk a while.
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