A logo is only a brand if it's on a cow

KRISTY SHORT

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A logo is only a brand if it's on a cow

机译：徽标只有放在母牛身上才是品牌

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The concept of branding is still fairly new to the tax and accounting profession. And even though more firms are recognizing its importance, misconceptions about branding (what it is and what it does for a firm) cling like a sticky residue.

机译：品牌的概念对于税务和会计行业来说还很陌生。而且，尽管越来越多的公司认识到它的重要性，但对品牌（它是什么以及它对一家公司的作用）的误解却像粘滞的残渣一样不断。

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来源
《Accounting Technology》 |2010年第1期|28-29|共2页
作者
KRISTY SHORT;
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University of Phoenix Cleary University;

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正文语种 eng
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专利

1. Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude [J] . Bo van Grinsven, Enny Das Journal of marketing communications . 2016,第3期

机译：营销传播中的徽标设计：品牌徽标的复杂性可降低曝光度对品牌知名度和品牌态度的影响
2. Facing a trend of brand logo simplicity: The impact of brand logo design on consumption [J] . Bossel Vera, Geyskens Kelly, Goukens Caroline Food Quality and Preference . 2019,第期

机译：面对品牌标志的趋势简约：品牌标志设计对消费的影响
3. Living brands: consumer responses to animated brand logos [J] . Brasel S. Adam, Hagtvedt Henrik Journal of the Academy of Marketing Science . 2016,第5期

机译：鲜活品牌：消费者对动画品牌徽标的反应
4. Identification of Brand Logos from Video Feed [C] . Pranshu Garg, Anmol Tripathi, Ashish Kumar Sahani IEEE International Conference on Industrial and Information Systems . 2020

机译：从视频饲料识别品牌标志
5. Brand Personality: Consumer's Perceptions of Color Used in Brand Logos [D] . Ridgway, Jessica Lee 2011

机译：品牌个性：消费者对品牌徽标中使用的颜色的感知
6. Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising [O] . M. Yavuz Acikalin, Karli K. Watson, Gavan J. Fitzsimons, 2020

机译：纠正：恒河猕猴通过基于性和社会地位的广告来形成品牌标志的偏好
7. One Brand, Two Brands, Red Brands, Blue Brands: A Cross-cultural Analysis of Brand Logo Colors in the United States and China [O] . Smith Steven J. 2014

机译：一个品牌，两个品牌，红色品牌，蓝色品牌：美国和中国品牌徽标颜色的跨文化分析

A logo is only a brand if it's on a cow

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