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Social media:Influence or control?

机译：社交媒体：影响还是控制？

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Accounting firms are not exempt from the influence of social networking and social media. The questions firms face are: Is it better to control or influence social networking? And how can social media help accelerate business? I believe firms should make every effort to influence social media and forget about try- ing to control how employees use them. What follows is a presentation of the facts and why I believe exerting influence is the only logical economic alternative. How information is communicated and consumed has changed drastically in recent years. At one time, most of the world's infor- mation was controlled by a few and distributed to millions, but the Internet has caused publishers to radically rework their business models. Because of e-mail, firms conduct business differently than they did 10 years ago. It won't take long for today's emerging social media to become critical in helping firms communicate with precision to clients and prospects.
机译：会计师事务所不能不受社交网络和社交媒体的影响。公司面临的问题是：控制或影响社交网络更好吗？社交媒体如何帮助加速业务发展？我相信公司应该尽一切努力去影响社交媒体，而忘记尝试控制员工的使用方式。接下来是事实的陈述，以及为什么我认为施加影响是唯一合乎逻辑的经济选择。近年来，信息的通信和使用方式发生了巨大变化。一次，世界上大多数信息都由少数人控制，并分发给数以百万计的人，但是互联网已经使发布者从根本上重新设计了他们的商业模式。由于使用电子邮件，公司开展业务的方式与10年前不同。如今，新兴的社交媒体在帮助企业与客户和潜在客户进行精确沟通方面变得至关重要。

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