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Don't Fire Your Clients, Charge More

机译：不要解雇您的客户，收取更多费用

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I was reading a book the other day by one of those business gurus. You know the kind. All fired up. Poofy hair. Loud voice. His thing is telling his audience to "fire your customers." Oh boy.rnThis guy is totally out of touch. He makes his income by selling books written at a fifth-grade level to over-eager business types. He gets paid $10,000 to appear at sales conferences, punch his fist in the air and cry out to his hung-over audience "fire your customers!" He sells tapes and videos on QVC to his legions of fans. Every year he comes up with a new catch phrase. What's next? How about "castrate your employees!" Or "behead your suppliers!"rnThe poofy-hair guy doesn't under-rnstand this basic fact: good service providers don't fire their customers. We worked too hard to get them. We need the next order from that customer. We need his next check. Every dollar counts. I'd do business with Satan himself if the price was right, and I'd sleep like a baby that night, too!
机译：前几天，我正被其中一位业务专家看书。你知道那种。全部解雇。蓬松的头发。大声。他的事情是告诉听众“解雇你的顾客”。哦，男孩。这个家伙完全没有联系。他通过销售五年级以上的书籍来满足急切的业务需求，从而赚取收入。他获得了10,000美元的报酬，出席了销售会议，挥舞着拳头，向徘徊的观众大喊“解雇您的客户！”他将QVC上的磁带和视频卖给了他的众多粉丝。每年他都会提出一个新的流行语。下一步是什么？怎么样“铸造你的员工！”或“让您的供应商斩首！”傻傻的家伙并不理解这个基本事实：优质的服务提供商不会解雇他们的客户。我们太努力了，无法获得他们。我们需要该客户的下一个订单。我们需要他的下一张支票。每美元都很重要。如果价格合适的话，我会自己和撒旦做生意，那天晚上我也会像婴儿一样睡觉！

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