THE BIGGEST WINNER: USING STATISTICS TO ASSESS THE EFFECTIVENESS OF AN E-RESOURCES PROMOTIONAL CAMPAIGN

Amy Fry

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THE BIGGEST WINNER: USING STATISTICS TO ASSESS THE EFFECTIVENESS OF AN E-RESOURCES PROMOTIONAL CAMPAIGN

机译：最大的获胜者：使用统计数据来评估电子资源促销活动的有效性

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In the fall of 2011, librarians at Bowling Green State University were given the opportunity to compete for a $100 Amazon.com gift card by promoting an underused database. Usage statistics were tracked throughout the semester and compared with those for the same lime period from the previous year. Eight of the twelve databases promoted rose in use. This article discusses the project methodology and uses its outcomes to assess the effectiveness of a range of marketing techniquesfor electronic resources, presents hypotheses to account for some declines in usage, and demonstrates the value of distributed, personalized promotion for library resources.

机译：2011年秋天，鲍林格林州立大学的图书馆员有机会通过推广未被充分利用的数据库来竞争100美元的Amazon.com礼品卡。在整个学期跟踪使用情况统计数据，并将其与上一年同期的石灰比较。推广的十二个数据库中有八个在使用中上升。本文讨论了项目方法论，并使用其结果来评估一系列电子资源营销技术的有效性，提出假说以说明使用量的下降，并论证分布式，个性化的图书馆资源推广的价值。

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《Acquisitions librarian》 |2014年第1期|1-16|共16页
作者
Amy Fry;
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作者单位

Jerome Library, Bowling Green State University, Bowling Green, OH 43403;

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原文格式 PDF
正文语种 eng
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关键词
Marketing; e-resources; usage statistics; Summon;

机译：市场营销;电子资源;使用情况统计;召唤;

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THE BIGGEST WINNER: USING STATISTICS TO ASSESS THE EFFECTIVENESS OF AN E-RESOURCES PROMOTIONAL CAMPAIGN

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