The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants.

Xie R.; Isengildina-Massa O.; Carpio C. E.

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The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants.

机译：最大的好处：参与餐厅对区域促销活动各个组成部分的估值。

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This study examined how various components of the Certified South Carolina campaign are valued by participating restaurants. A choice experiment was conducted to estimate the average willingness to pay (WTP) for each campaign component using a mixed logit model. Three existing campaign components-Labeling, Multimedia Advertising, and the "Fresh on the Menu" program-were found to have a significant positive economic value. Results also revealed that the type of restaurant, the level of satisfaction with the campaign, and the factors motivating participation significantly affected restaurants' WTP for the campaign components.

机译：这项研究调查了参与餐厅如何评估南卡罗来纳州认证活动的各个组成部分。进行了选择实验，以使用混合logit模型估算每个广告系列组成部分的平均支付意愿（WTP）。发现三个现有的广告活动组成部分-标签，多媒体广告和“菜单上的新鲜”程序具有明显的正经济价值。结果还显示，饭店的类型，对活动的满意度以及激励参与的因素显着影响了饭店针对活动组成部分的WTP。

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《Journal of Agricultural and Applied Economics》 |2014年第2期|共16页
作者
Xie R.; Isengildina-Massa O.; Carpio C. E.;
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正文语种 eng
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1. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants. [J] . Xie R., Isengildina-Massa O., Carpio C. E. Journal of Agricultural and Applied Economics . 2014,第2期

机译：最大的好处：参与餐厅对区域促销活动各个组成部分的估值。
2. Effect of a promotional campaign on heart-healthy menu choices in community restaurants. [J] . Fitzgerald CM, Kannan S, Sheldon S, Journal of the American Dietetic Association . 2004,第3期

机译：促销活动对社区餐厅有益于心脏健康的菜单选择的影响。
3. An ethnographic action research study to investigate the experiences of Bindjareb women participating in the cooking and nutrition component of an Aboriginal health promotion programme in regional Western Australia [J] . Nilson Caroline, Kearing-Salmon Karrie-Anne, Morrison Paul, Public Health Nutrition . 2015,第18期

机译：一项民族志行动研究，旨在调查Bindjareb妇女参与西澳大利亚州原住民健康促进计划的烹饪和营养成分的经验
4. e-marketing in the 21st century: getting the biggest bang for your marketing bucks [C] . Shari L. S. Worthington Instrumentation, Systems, and Automation Conference and Exhibition . 2002

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6. The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants [O] . Ran Xie, Olga Isengildina-Massa, Carlos E. Carpio 2014

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The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants.

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