• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Advance journal of food science and technology >Pricing Strategy in a Dual-channel Supply Chain with Return Policy
【24h】

Pricing Strategy in a Dual-channel Supply Chain with Return Policy

机译：具有退货政策的双渠道供应链中的定价策略

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study considers a dual-channel supply chain which consists of one manufacturer and one retailer. The manufacturer sells product to customer through traditional channel and Internet channel respectively. According to the preference of customer, we group the product market into three parts, which is more close to the reality. The manufacturer forecasts the demand for three groups, but the actual demand is less than his expectation. We introduce a full-refund return policy and service value into model to investigate the performance of supply chain. In order to maximize their profits, manufacturer and retailer should make decisions on the pricing strategies. Through numerical simulations, we find that the return policy can effectively reduce the risk which is caused by the demand uncertainty. And the service value has two sides, which should be paying more attention on. We also derive several conclusions on the optimal sale strategy for the manufacturer and retailer in this study.
机译：这项研究考虑了由一个制造商和一个零售商组成的双渠道供应链。制造商分别通过传统渠道和互联网渠道向客户销售产品。根据客户的偏好，我们将产品市场分为三个部分，这与实际情况更加接近。制造商预测了三组的需求，但是实际需求低于他的预期。我们在模型中引入了全额退款的退货政策和服务价值，以调查供应链的绩效。为了最大程度地提高利润，制造商和零售商应制定定价策略。通过数值模拟，我们发现退货政策可以有效降低需求不确定性引起的风险。服务价值有两个方面，应该更加重视。在本研究中，我们还得出了针对制造商和零售商的最佳销售策略的一些结论。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号