MAKING 'FRIENDS' WITH THE #ETHICS RULES: AVOIDING PITFALLS IN PROFESSIONALSOCIAL MEDIA USE?

Cynthia Dahl

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MAKING 'FRIENDS' WITH THE #ETHICS RULES: AVOIDING PITFALLS IN PROFESSIONALSOCIAL MEDIA USE?

机译：让“朋友”遵守#ETH规则：避免在专业性社会媒体使用中丢人？

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Commentators like to use the term "Wild West," to describe what is happening as courts apply ethics rules in the social media context. But others point out that we are simply applying old conversations to new technology. As with other disruptive technologies, as social media in a legal practice becomes more of a norm, practitioners will be better able to predict how to use the technology to best accomplish business and professional goals while still operating within the bounds of the Model Rules of Professional Conduct. Law firms can control their risk best by following a few suggestions. They should set and enforce guidelines for all employees about posting information onto individual sites and require that only designated individuals post on behalf of the firm. Firms should designate a point person to manage all firm social media so all posts originate from one place with one approved voice. The same point person should review all professional Linkedln and Facebook profiles created by its employees to make sure the profiles comply with the Rules, as well as offer training in how and what to post going forward. Finally, the firm should monitor firm mentions and quash violations, even if that means hiring an outside media monitor.

机译：评论员喜欢使用“狂野的西部”一词来描述法院在社交媒体环境中应用道德规范时正在发生的事情。但是其他人指出，我们只是将旧的对话应用到新技术上。与其他破坏性技术一样，随着法律实践中的社交媒体越来越普遍，从业人员将能够更好地预测如何使用该技术来最佳实现业务和专业目标，同时仍在《专业人士标准规则》的范围内运营进行。律师事务所可以通过遵循一些建议来最好地控制其风险。他们应该为所有员工制定并执行有关将信息发布到各个站点的准则，并要求只有指定的人员才能代表公司发布信息。公司应指定一名专人来管理所有公司的社交媒体，以便所有帖子均来自一个地方，并具有批准的声音。同一负责人应查看其员工创建的所有专业Linkedln和Facebook个人资料，以确保个人资料符合《规则》，并提供有关如何以及如何发布的培训。最后，该公司应该监视公司的提及和取消违规行为，即使这意味着要聘请外部媒体监视器。

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《AIPLA quarterly journal》 |2015年第1期|155-188|共34页
作者
Cynthia Dahl;
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University of Pennsylvania Law School;

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MAKING 'FRIENDS' WITH THE #ETHICS RULES: AVOIDING PITFALLS IN PROFESSIONALSOCIAL MEDIA USE?

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