'The silly and ridiculous was a very important part of"promoting Ryanair when we were smaller. We didn't have lots of money for expensive advertising, so, in some cases, particularly in the age of internet and social media, the silly and ridiculous works much better for rapid promotion and building awareness. But you still have to deliver beyond that-very low fares, very reliable and safe flights. I think, that that combination, with a little bit of the silly and ridiculous, particularly in a company in which the average age is only 26, is important. We have a different approach from that of many other, older airlines, but that doesn't take away the fact that we run a very professional, safe, and punctual airline.
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