That this title is the leading text for students of airline marketing, and a handy reference for practitioners, is underscored by another edition (the seventh since 1982). Subject matter added to the established fundamentals covered in the book includes discussions about the lack of success (with a few exceptions) of all-business class airlines, the US/EU open skies agreement, the advantages and disadvantages of alliances and mergers, the trend toward charging 'ancillary' fees, cabin upgrades, and website sales. Written in a straightforward style, this is the first stop for information about a complex subject.
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