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首页> 外文期刊>American journal of applied sciences >Measuring three Demarketing Cases using Statistical Methods
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Measuring three Demarketing Cases using Statistical Methods

机译：使用统计方法衡量三个脱销案例

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摘要

This paper applies statistical measures to illustrate effects of 'demarketing' in three case studies. The first case involves a leading Internet cafe which had recently lost customers to rivals in the same trading environment. The second one involves a reputable Chicken farm that had also lost many clients. The third one involves a Catering services company that had lost some of its customers. The three cases are respectively labelled 'Int cafe' 'Chicken farm' and 'Catering services'. Despite these being dissimilar cases, some similarities occurred with the way they lost favor with their clients. The paper calculates and compares the demarketing effects in the three cases using the measures.
机译：本文采用统计方法在三个案例研究中说明“去市场化”的影响。第一个案例涉及一家领先的网吧，该网吧最近在相同的交易环境中将客户流失给竞争对手。第二个涉及一个信誉良好的养鸡场，该养鸡场也失去了许多客户。第三个涉及一家餐饮服务公司，该公司失去了一些客户。这三个案件分别被标记为“国际咖啡厅”，“养鸡场”和“餐饮服务”。尽管这些案例不尽相同，但它们在赢得客户青睐的方式上还是存在一些相似之处。本文使用这些措施计算并比较了三种情况下的去市场化效果。

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  • 来源
    《American journal of applied sciences》 |2017年第3期|365-371|共7页
  • 作者

    Eunice Lebogang Sesale; Mantepu Tshepo Mase Tshaba; Tshepo Matsose; Gezani Richman Miyambu; Solly Matshonisa Seeletse;

  • 作者单位

    Department of Statistics and Operations Research,Sefako Makgatho Health Sciences University, PO Box 107, MEDUNSA, 0204, Gauteng Province, South Africa;

    Department of Statistics and Operations Research,Sefako Makgatho Health Sciences University, PO Box 107, MEDUNSA, 0204, Gauteng Province, South Africa;

    Department of Statistics and Operations Research,Sefako Makgatho Health Sciences University, PO Box 107, MEDUNSA, 0204, Gauteng Province, South Africa;

    Department of Statistics and Operations Research,Sefako Makgatho Health Sciences University, PO Box 107, MEDUNSA, 0204, Gauteng Province, South Africa;

    Department of Statistics and Operations Research,Sefako Makgatho Health Sciences University, PO Box 107, MEDUNSA, 0204, Gauteng Province, South Africa;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    ANOVA; CV; Demarketing; Percentage;

    机译：方差分析;简历;去市场化;百分比;

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