Heineken Expands Latin America Exposure With Peru Entry

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Heineken Expands Latin America Exposure With Peru Entry

机译：Heineken将拉丁美洲与秘鲁进入曝光

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Key View: Dutch brewing company, Heineken has entered the Peru market via a two-prong strategy of acquisition and of signing alocal partnership distribution. The Fitch Solutions Alcohol Risk Reward Index (a tool to measure a markets investment potential)ranks Peru seventh out of 18 in the Latin America region, with Peru scoring highest within the Industry Rewards pillar, with thecountry offering a strong alcohol consumption outlook, and a growing population and increasingly urbanised population.

机译：关键景观：荷兰酿酒公司，Heineken已通过一个双叉收购战略进入秘鲁市场，并签署了本地伙伴关系分配。惠誉解决方案酒精风险奖励指数（一种衡量市场投资潜力的工具）在拉丁美洲地区的18个中，秘鲁第七位排名，秘鲁在行业奖励支柱内得分最高，与国家提供强大的酒精消费前景，人口越来越多，人口越来越多。

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《Americas food and drink insight》 |2020年第10期|12-13|共2页
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Heineken Expands Latin America Exposure With Peru Entry

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