Battling declining volumes in its core carbonated drinks business,rnThe Coca-Cola Company (Coke) has been behind PepsiCo (Pepsi)rnin addressing the weakening industry structure; Pepsi has a leg-uprnon Coke with its successful snacks business (see ' Global CompanyrnStrategy – The Coca-Cola Company,' April 14). We expect per capitarncarbonated drinks sales in the US to decline to 147 litres over ourrnfive-year forecast period to 2018; this compares with about 160 litresrnin 2013 and, going back further, nearly 200 litres in 2004.
展开▼
