Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful. While nearly all banks have created a social media presence for their institution, there's still significant room for improvement when it comes to tactics, according to the 2019 State of Social Media in Banking report recently released by ABA. In fact, less than half (40 percent) of respondents said they have implemented a plan for how frequently they post to social media, and just 19 percent say they have clear goals for their social media efforts.
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