In May of 2003, Nicholas Carr broke convention with most technology experts and wrote an article for the Harvard Business Review entitled, "IT Doesn't Matter." His theme was that information technology had become a commodity. He further stated that it was scarcity, not ubiquity, that makes a business resource truly strategic. Needless to say, Mr. Carr's article was met with an outcry from the technology community that has always touted IT as being critical to creating competitive advantage. After all, that IT has deep value was and still is very much the "sacred cow" of the technology industry.
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