...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Aslib Proceedings >Political parties' use of the Web during the 2001 general election
【24h】

Political parties' use of the Web during the 2001 general election

机译：政党在2001年大选中使用网路

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

A marketing efficiency model was applied to the analysis of the use of Web sites by the three major political parties (Conservatives, Labour, and Liberal Democrats) in the UK during the 2001 general election. Data were collected through face-to-face interviews with the Web project managers of each party, supplemented by a series of electronic enquiries sent to each party's Web address on important policy issues. The aim was to establish the overall efficiency of political Web sites in attracting members of the electorate, engaging them, involving them and ultimately retaining them as loyal supporters. The parties used their Web sites as strategic marketing tools and demonstrated an awareness of the advantages the Internet had to offer compared with other media. A number of interactive features were included in the sites designed to engage visitors' attention and involvement. Labour, in particular, had conducted market research to inform the design of their site. All parties invited visitors to submit comments and questions and promised to respond to such communications promptly. When this promise was put to the test, however, the parties were not all equally effective in the responses they provided. The signs are that political parties have come to recognise the significant role the Internet might play in re-engaging a politically alienated electorate, but still have some way to realise the full potential of the Web.
机译：在2001年大选期间，英国三个主要政党（保守党，工党和自由民主党）使用了一种营销效率模型来分析网站的使用情况。数据是通过与各方的Web项目经理进行面对面采访而收集的，此外，还通过一系列电子查询将有关重要政策问题的一系列电子查询发送到各方的Web地址。目的是建立政治网站在吸引选民，使他们参与，使其参与并最终保留他们为忠实支持者方面的整体效率。双方将其网站用作战略营销工具，并表明了与其他媒体相比，Internet必须提供的优势。网站中包含许多互动功能，旨在吸引访问者的注意力和参与。特别是工党进行了市场调查，以告知其工地设计。各方邀请来访者提出评论和问题，并承诺迅速答复此类来文。然而，当这个诺言经受考验时，当事各方在提供的答复中并非都同样有效。有迹象表明，各政党已开始认识到互联网在重新与政治上疏远的选民重新接触中可能发挥的重要作用，但仍然有某种方式可以实现互联网的全部潜力。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号