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Let's Make a Deal

机译:交易吧

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摘要

De-hubbed U.S. airports are using every trick in the book to restore air service. More than a few are on the rebound. Common keys to a turnaround are strong relationships with airline personnel, bolstered by community support. To persuade a reluctant carrier to take a risk on a route, financial incentives and marketing deals are being offered. But by far, the biggest draw to new service remains a route's potential for reliable profits, airport officials say.rnThe best action plan "is being prepared," says John La Costa, a Dallas-based consultant. "You need lots of contacts at airlines, even advocates." He advises executives to be realistic about new service prospects and to base their argument on numbers developed for route analysis. He adds: "It doesn't happen overnight."
机译:疲惫不堪的美国机场正在使用本书中的所有技巧来恢复航空服务。越来越多的反弹。转变的共同关键是在社区支持下与航空公司人员建立牢固的关系。为了说服勉强的承运人冒险冒险,正在提供经济上的激励和市场交易。但是,到目前为止,使用新服务的最大吸引力仍然是一条路线获得可靠利润的潜力。机场官员说,“最佳行动计划正在“准备中”,驻达拉斯的顾问约翰·拉科斯塔说。 “您需要航空公司的很多联系,甚至倡导者。”他建议高管对新的服务前景持现实态度,并以为路线分析而开发的数字为依据。他补充说:“这不会在一夜之间发生。”

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