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首页> 外文期刊>Behaviour & Information Technology >Factors affecting reposting behaviour using a mobile phone-based user- generated-content online community application among Chinese young adults
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Factors affecting reposting behaviour using a mobile phone-based user- generated-content online community application among Chinese young adults

机译：使用基于移动电话的用户生成的内容在中国年轻人中的用户生成的内容在线社区申请影响重新发布行为的因素

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摘要

Mobile phone-based user-generated-content (UGC) online community applications have gained increasing popularity among young generations. However, factors that may affect usage behaviour regarding the applications are not fully investigated. In this study, we employed the Technology Acceptance Model as the basis to explore factors that are able to predict user reposting behaviour with the applications. University students (N = 322) completed a self-reported questionnaire for measuring the studied constructs after they experienced a high-fidelity prototype of a mobile UGC online community application. Results from path analysis demonstrated that perceived usefulness and attitude towards usage were significant determinants of user reposting intention, with 23% of its variance explained. Perceived usefulness, perceived ease of use and information credibility directly predicted attitude towards usage and accounted for 45% of its variance. Perceived ease of use exerted influence on both perceived usefulness and information credibility. The findings can enhance our understanding of factors that contribute to user reposting behaviour and provide insight into design and implementation strategies to increase the likelihood of user intention to repost information using mobile UGC online community applications.
机译：基于移动电话的用户生成的内容（UGC）在线社区应用程序在年轻世代中获得了越来越受欢迎。然而，可能影响有关应用程序的使用行为的因素未得到充分调查。在这项研究中，我们将技术验收模型作为探索能够预测用户与应用程序的重新发布行为的因素的基础。大学生（N = 322）完成了一个自我报告的问卷，用于测量研究的移动UGC在线社区应用程序的高保真原型。路径分析结果表明，感知的使用性和对使用的态度是用户重新发达意图的重要决定因素，其中23％的方差解释。感知有用性，感知易用性和信息可信度直接预测了对使用的态度，并占其方差的45％。感知易用性对意识到的有用性和信息可信度的影响施加了影响。调查结果可以提高我们对有助于用户重建行为的因素的理解，并提供对设计和实施策略的洞察，以增加使用移动UGC在线社区应用程序重新发布信息的可能性的可能性。

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