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首页> 外文期刊>British Food Journal >The role of food quality certification on consumers' food choices
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The role of food quality certification on consumers' food choices

机译：食品质量认证对消费者食品选择的作用

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Purpose - The purpose of this paper is to examine consumer attitudes and behavior towards organic products and products produced under the system of integrated management (SIM) and to compare the socioeconomic characteristics and attitudes that affect consumers' willingness to pay (WTP) a premium for these two different certification systems. Design/methodology/approach - The study is based on cross-sectional data collected through a questionnaire survey. Respondents' attitudes towards the organic and SIM certification systems are examined. A principal component analysis (PCA) with varimax rotation was primarily applied to provide a more manageable set of variables relevant to attitudes. Those attitudes together with socioeconomic factors and variables relevant to respondents' motivations to food consumption were used for the estimation of the WTP for organic and SIM products. Findings - Findings suggest that consumers' level of awareness and information towards the studied certification systems is rather low especially for SIM products. This can be mainly attributed to the inadequate promotion and the low availability of certified products in the Greek market. The study also reveals that the WTP for organic products is higher among consumers who place much importance on health, consume organic fruits/vegetables and get information about foodutrition issues from doctorsutritionists/health institutes and magazines. WTP for SIM products is affected mainly by married consumers, regular buyers of organic products and those who consume frequently fruits/vegetables. Originality/value - This paper provides an outline of the level of awareness and trust of food quality certification systems by Greek consumers, a topic that has not been widely discussed in Greece. The findings can help all the involved bodies to avoid the impediments and develop an adequate marketing strategy for the effective promotion of certified food products.
机译：目的-本文的目的是研究消费者对有机产品和在综合管理（SIM）系统下生产的产品的态度和行为，并比较影响消费者支付意愿溢价（WTP）的社会经济特征和态度。这两个不同的认证系统。设计/方法/方法-该研究基于通过问卷调查收集的横截面数据。考察了受访者对有机认证和SIM认证体系的态度。具有方差最大旋转的主成分分析（PCA）主要用于提供与态度相关的更易于管理的变量集。这些态度以及社会经济因素和与受访者食物消费动机有关的变量被用于估算有机和SIM产品的WTP。调查结果-调查结果表明，消费者对所研究的认证系统的意识和信息水平相当低，尤其是对于SIM产品而言。这主要归因于希腊市场上促销产品的不足和认证产品的不足。该研究还表明，在对健康高度重视，食用有机水果/蔬菜并从医生/营养师/健康机构和杂志获得有关食品/营养问题的信息的消费者中，有机产品的WTP较高。 SIM产品的WTP主要受已婚消费者，有机产品的定期购买者以及经常食用水果/蔬菜的消费者的影响。原创性/价值-本文概述了希腊消费者对食品质量认证系统的认知和信任水平，这在希腊尚未广泛讨论。研究结果可以帮助所有相关机构避免障碍，并制定适当的营销策略，以有效地推广认证食品。

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