...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>British Food Journal >Segmenting the convenience and health trends in the British food market
【24h】

Segmenting the convenience and health trends in the British food market

机译：细分英国食品市场中的便利和健康趋势

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Convenience and health trends are arguably the two most prevailing consumption trends in the British food market, with single-adult households as keener followers than many other household types. Two portfolios of food products have been developed as proxies of the twin trends respectively, and the Poisson regression technique is employed to segment these two trend markets. Results confirm some previously held views, challenge others, and make some serendipity that has not been found in previous studies. Marketers are informed of greater accessibility in the health trend market vis-a-vis the convenience trend market for segmentation purpose, and are advised to treat the two trend markets as non-overlapping. A number of future research directions, including a multivariate measure of the aspiration intensity of the two food trends and a measure of the twin trends for a wider range of typical products within the consumer market, are suggested.
机译：便利和健康趋势可以说是英国食品市场上两个最普遍的消费趋势，单身成年人家庭是许多其他家庭类型的主要追随者。已经开发出两种食品组合分别作为孪生趋势的代理，并且使用泊松回归技术对这两个趋势市场进行了细分。结果证实了一些先前持有的观点，挑战了其他观点，并做出了一些先前研究未发现的偶然性。营销人员被告知健康趋势市场相对于方便趋势市场有更大的可及性，可用于细分目的，并建议将这两个趋势市场视为不重叠的。建议了许多未来的研究方向，包括对两种食物趋势的抽吸强度进行多变量测量，以及对消费市场中更多典型产品的双趋势进行测量。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号