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The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market

机译：生活方式特征和对便民食品的信念对爱尔兰市场对便民食品需求的影响

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摘要

This paper focuses on the Irish convenience food consumer and investigates four convenience food categories: ready meals, takeaway meals, restaurant meals, and pub meals. A nationally representative (n=1024) survey was undertaken in Ireland amongst primary food purchasers in the household. Within each convenience food category, consumers were segmented into tertiles based on their level of consumption. The tertile with the highest consumption level of convenience foods was compared with the tertile with the lowest consumption level on their food-related lifestyles, convenience food-related lifestyles and their beliefs about convenience food. Analysis of data found that the consumption of ready meals and take-away meals was most associated with convenience related dimensions. Restaurant and pub meals seem to be less related to the convenience dimensions. The purchase of restaurant meals was strongly related to social event. Furthermore the effect of lifestyles and beliefs on the purchase of convenience food was examined. Comparison of the regression results across the four convenience food categories highlighted the importance of convenience food-related lifestyle issues in the purchase of ready meals. General food-related lifestyle issues were more important in the purchase of take-away meals. The consumption of restaurant and pub meals was least effected by convenience related dimensions and more by the importance of social events.
机译：本文主要针对爱尔兰便民食品消费者，并调查了四种便民食品类别：即食，外卖餐，餐厅餐和酒吧餐。在爱尔兰，对该家庭的初级食品购买者进行了一项具有全国代表性的调查（n = 1024）。在每种方便食品类别中，根据消费水平将消费者细分为三分位数。在与饮食有关的生活方式，与便利食品有关的生活方式以及对便利食品的信念上，对食用方便食品消费水平最高的三分之一与消费水平最低的粘土进行了比较。数据分析发现，即食和外卖餐的消费与方便程度有关。餐厅和酒吧餐似乎与便利程度无关。购买餐厅饭菜与社交活动密切相关。此外，研究了生活方式和信念对购买便餐的影响。对四种方便食品类别的回归结果进行比较后，就突出了与方便食品相关的生活方式问题在即食食品购买中的重要性。一般与食物有关的生活方式问题在购买外卖餐食时更为重要。餐饮和酒吧餐的消费受方便程度的影响最小，而社交活动的重要性影响更大。

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