THE GRAPHIC NOVEL: A 'COOL' FORMAT FOR COMMUNICATING TO GENERATION Y

Jeremy C. Short; Terrie C. Reeves

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THE GRAPHIC NOVEL: A 'COOL' FORMAT FOR COMMUNICATING TO GENERATION Y

机译：图形新颖：用于交流生成Y的“酷”格式

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摘要

The graphic novel provides an attractive medium to communicate business concepts with a number of characteristics that may aid student learning in a more effective manner than traditional textbooks. The authors provide an overview of the graphic novel format and use McLuhan's research on "hot" versus "cool" media as a theoretical base that highlights how and why this format can be a useful tool to present management content relevant for the current generation of business students. The authors provide examples of how the graphic novel medium could be applied to business concepts and conclude with an agenda for future empirical research.

机译：图画小说提供了一种有吸引力的媒介来传达具有许多特征的商业概念，这些特征可以比传统教科书更有效地帮助学生学习。作者提供了图形新颖格式的概述，并使用麦克卢汉（McLuhan）对“热”与“冷”媒体的研究作为理论基础，着重强调了这种格式如何以及为何可以成为展示与当前业务相关的管理内容的有用工具。学生们。作者提供了有关如何将图形新颖媒体应用于业务概念的示例，并给出了未来实证研究的议程。

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来源
《Business communication quarterly》 |2009年第4期|414-430|共17页
作者
Jeremy C. Short; Terrie C. Reeves;
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作者单位

Rawls College of Business Administration, Texas Tech University, Lubbock, TX 79408;

Department of Business Administration, Bryan School of Business and Economics, University of North Carolina-Greensboro, Greensboro, NC 27402-6165;

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原文格式 PDF
正文语种 eng
中图分类
关键词
visual communication; graphic novel; McLuhan; media; generation Y;

机译：视觉交流;图画小说;麦克卢汉;媒体;Y世代;

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THE GRAPHIC NOVEL: A 'COOL' FORMAT FOR COMMUNICATING TO GENERATION Y

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