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首页> 外文期刊>Business communication quarterly >PARTNERING WITH THE BUSINESS SCHOOL: THE BUSINESS AND PROFESSIONAL COMMUNICATION COURSE
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PARTNERING WITH THE BUSINESS SCHOOL: THE BUSINESS AND PROFESSIONAL COMMUNICATION COURSE

机译：与商学院的伙伴关系：商业和专业交流课程

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摘要

Duquesne university's department of Communication & Rhetorical Studies offers a course in business and professional communication to students in the School of Business. To develop that partnership, we had to persuade the business school of the centrality of rhetoric/persuasion in business and professional communication. In short, this course moved the business school's understanding of business and professional communication from a basic information model based on objectivity and "pure" description to the recognition that every component of business and professional communication has a persuasive foundation and requires attention to a particular audience or, in the terms of the course, internal and external communicative partners. We encountered a theory-versus-application challenge, in which we stressed the importance of theory, understanding the "why" behind practices of business communication, in order to guide practice.
机译：杜肯大学的传播与修辞学系为商学院的学生提供商业与专业传播课程。为了发展这种伙伴关系，我们必须说服商学院在商业和专业沟通中以修辞/说服为中心。简而言之，本课程将商学院对商务和专业沟通的理解从基于客观性和“纯”描述的基本信息模型转移到了认识到商务和专业沟通的每个组成部分都具有说服力的基础并且需要关注特定的受众或者，就课程而言，是内部和外部的交流伙伴。我们遇到了理论对应用的挑战，其中我们强调了理论的重要性，理解了业务交流实践背后的“为什么”，以指导实践。

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