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The Next American Tea Party

机译：下一次美国茶话会

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Not since it was a British colony has America been so fixated on tea. Fifteen years ago there were a mere 200 tearooms in the U.S. Today there are nearly 3,000, according to the New York-based Tea Association of the USA. The tea shop craze arguably started in 2003 with the opening of Argo Tea's tearoom in Chicago's yuppie Lincoln Park neighborhood. "A lot of people thought it was insanity," says Chief Executive Officer Arsen Avakian, who saw a gap in the market after realizing that Americans knew only "the crappy tea bag." Avakian dreamed of creating a tea experience with cafes offering modern twists on traditional brews. "Apple completely revolutionized the computer business," he says. "We're hoping to do that with tea!" So far it's working. Argo now has 19 stores from New York to St. Louis, and tea drinks make up 80 percent of its roughly $15 million in annual sales, Avakian says.
机译：自从它是英国殖民地以来，美国就没有那么专注于茶了。据总部位于纽约的美国茶协会称，十五年前，美国仅有200个茶室。如今，茶室已接近3000个。可以说，茶店的热潮始于2003年，在芝加哥的雅皮士林肯公园附近开设了Argo Tea的茶室。首席执行官Arsen Avakian说：“很多人认为这是精神错乱。”他意识到美国人只知道“破烂的茶包”之后，看到了市场空白。阿瓦基安（Avakian）梦想通过在咖啡馆提供传统酿造的现代风味来创造茶体验。他说：“苹果彻底改变了计算机业务。” “我们希望用茶来做到这一点！”到目前为止，一切正常。 Avakian说，Argo现在从纽约到圣路易斯拥有19家商店，茶饮料占其年销售额（约1500万美元）的80％。

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    《Business week》 |2011年第4214期|p.76|共1页
  • 作者

    Leslie Patton;

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