CGIP: MANAGING CONSUMER-GENERATED INTELLECTUAL PROPERTY

Berthon Pierre; Pitt Leyland; Kietzmann Jan; McCarthy Ian P.

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CGIP: MANAGING CONSUMER-GENERATED INTELLECTUAL PROPERTY

机译：CGIP：管理消费者产生的知识产权

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摘要

Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of "consumer-generated intellectual property" (CGIP). This article addresses the question: "How should firms manage the intellectual property that their customers create?" It explores how CGIP presents important dilemmas for managers and argues that consumers' "intellectual property" should not be leveraged at the expense of their "emotional property." It integrates these perspectives into a diagnostic framework and discusses eight strategies for firms to manage CGIP.

机译：最近的过去有两个相关的趋势：价值主张正从实体向信息转移，价值创造正从企业向消费者转移。这两种趋势在“消费者产生的知识产权”（CGIP）现象中相遇。本文解决了一个问题：“公司应如何管理其客户创造的知识产权？”它探讨了CGIP如何为管理人员带来重要的困境，并提出不应以牺牲消费者的“情感财产”为代价来利用消费者的“知识产权”。它将这些观点整合到诊断框架中，并讨论了企业管理CGIP的八种策略。

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来源
《California management review》 |2015年第4期|43-62|共20页
作者
Berthon Pierre; Pitt Leyland; Kietzmann Jan; McCarthy Ian P.;
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作者单位

Bentley Univ, McCallum Sch Business, Informat Design & Mkt Strategy, Waltham, MA 02452 USA;

Simon Fraser Univ, Beedie Sch Business, Business, Vancouver, BC, Canada|Royal Inst Technol KTH, Dept Ind Mkt, Stockholm, Sweden;

Simon Fraser Univ, Beedie Sch Business, MIS & Innovat & Entrepreneurship, Vancouver, BC, Canada;

Simon Fraser Univ, Beedie Sch Business, Technol & Operat Management, Vancouver, BC, Canada;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Consumer Behavior; Intellectual Property; Innovation Management; New Product Management; Competitive Advantage; Consumers; Product Design;

机译：消费者行为;知识产权;创新管理;新产品管理;竞争优势;消费者;产品设计;

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CGIP: MANAGING CONSUMER-GENERATED INTELLECTUAL PROPERTY

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