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Relations Of Production: Representations Of Consumers And Their Health Needs On Mainstream And Alternative Health Information Sites

机译:生产关系:主流和替代性健康信息站点上的消费者代表及其健康需求

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The Internet has made it possible for information that was formerly in the control of medical experts to "escape" (Nettleton and Burrows 2003), enabling lay citizens to appropriate and (re-)produce health information. This opportunity may be of particular benefit to members of marginalized social groups, such as lesbians, who may underutilize mainstream health care services as a result of negative experiences with health care providers (Hutchinson, Thompson, and Cederbaum 2006). In this article, we describe the results of an analysis of government-sponsored or mainstream health information Web sites and alternative lesbian-focused health Web sites to explore the processes of production and representation. These processes comprise part of the circuit of culture, a cultural studies model that describes the relationships among the production, representation, consumption, regulation, and identity of cultural artefacts (Hall 1997). Our analysis reveals important differences in the ways in which mainstream and alternative sites represent lesbians and their health concerns. Whereas there is a clear division between producer and consumer roles on mainstream sites, on alternative sites these roles converge; that is, the producers of information content are also its consumers, with the result that the sites differ significantly in their objectives and their positioning of the health concerns of site users.
机译:互联网使以前由医学专家控制的信息得以“逃脱”(Nettleton和Burrows,2003年),使外行公民能够获取和(再)产生健康信息。这一机会可能对边缘化社会群体的成员(例如女同性恋者)特别有利,由于与医疗保健提供者的消极经历,他们可能未充分利用主流医疗保健服务(Hutchinson,Thompson和Cederbaum 2006)。在本文中,我们描述了对政府资助或主流的健康信息网站以及其他以女同性恋为重点的健康网站进行分析的结果,以探索生产和代表过程。这些过程构成了文化循环的一部分,一个文化研究模型描述了文化制品的生产,代表,消费,调节和身份之间的关系(Hall 1997)。我们的分析揭示了主流网站和替代网站代表女同性恋者及其健康问题的方式上的重要差异。主流站点上的生产者角色和消费者角色之间存在明显的区分,而在替代站点上,这些角色会聚在一起;也就是说,信息内容的生产者也是其消费者,结果,这些站点在其目标和站点用户健康问题的定位方面存在很大差异。

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