It seems even indulgence doesn't mean quite what it used to. A new FONA Trend Insights report says that "Healthy indulgence has grown [since 2016]. This shows the influence of the health and wellness movement. Even decadence has a health component in consumer minds." Specifically, the report defines healthy indulgence as "enjoying a treat with all the flavor and taste desired, without the guilt of eating something 'bad' for you." And it says that "With a 7 percent increase, healthy indulgence is now preferred by more consumers (17 percent) in just two years' time."
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