Global State of The Industry

Bernard Pacyniak

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Global State of The Industry

机译：全球行业状况

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"A small hobby turned into a Clarendon Hills-based candy company and a sugar-fueled international obsession," reads the lead sentence in a recent Chicago Tribune article about Vintage Confections, a Chicagoland custom lollipop company. It's a classic small entrepreneur start-up story with one major twist: thanks to the internet, this boutique candy company is doing an enormous amount of business in China. According to the article, "Vintage Confections says 95 percent of its business is online and that, according to IP and mailing addresses and customer feedback, 95 percent of those customers are Asian. Half live overseas, mostly in China." Unusual? No doubt. Improbable? No longer. Moreover, this sweet vignette helps illustrate the global state of the industry for confections: borders are breaking down. If Vintage Confections can sell hi-end lollipops for $40 in China, it's clear that ingenuity and innovation can propel confectionery sales anywhere in the world.

机译：“最近，芝加哥的一家定制棒棒糖公司Vintage Confections在一篇有关芝加哥论坛报的文章中写道：“一个小小的爱好变成了一家总部位于克拉伦登山的糖果公司，而糖业的国际痴迷也引起了人们的关注。这是一个经典的小型企业家创业故事，但有一个大的转折：这得益于互联网，这家精品糖果公司在中国开展了大量业务。根据文章所述，“ Vintage Confections表示其95％的业务是在线的，根据IP和邮寄地址以及客户反馈，其中95％的客户是亚洲人。一半居住在海外，主要在中国。”异常？毫无疑问。不可能吗？不再。此外，这种甜美的插图有助于说明糖果行业的全球状况：边界正在崩溃。如果Vintage Confections可以在中国以40美元的价格出售高端棒棒糖，那么很显然，独创性和创新能力可以推动糖果在世界各地的销售。

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《Candy industry》 |2014年第6期|26-31|共6页
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Bernard Pacyniak;
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5. Globalization, institutions, and industry development: A case study of the personal computer industry in Korea and Taiwan (China). [D] . Bae, Young-Ja. 1998

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7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

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8. Kortfattad Reserapport Fran The Globalization of the Defence Industry Policy Implications for NATO and ESDI. London. 2001-01-29-30 (Report from the Conference 'The Globalization of the Defense Industry Policy Implications for NATO and ESDI' London, Great Britain). [R] . Foghelin, J. 2001

机译：2001-01-29-30（国防工业全球化会议报告北约和EsDI对英国伦敦的影响）。

Global State of The Industry

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