The world of virtual retailing is looking forward to a bigger and better holiday season in 1998, based on the surge in sales seen for many on-line stores in 1997. "All of my clients were shocked by how much business they did this past season," says Lauren Freedman, president of Chicago-based consulting firm, e-tailing group, echoing sentiments of many retailers. "It's time to take it seriously," notes Arthur Cinader Jr., operations manager at J. Crew Inc., New York City. He qualified holiday revenues on the Web as "brisk," noting that the retailer finished the season ringing up 100 times more sales this 1997 season over 1996.
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