...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Cities >From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities
【24h】

From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities

机译：从城市促销到城市营销到城市品牌：在23个中国城市中检查城市策略

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the degree of urban development of cities is positively related to the use of branding strategies. This proposition is tested among 23 Chinese cities: 21 cities in Guangdong province and two in the Special Administrative Regions - Hong Kong and Macao. The results show a positive correlation between the use of city promotion, city marketing and city branding strategies and a city's level of urban development. Only the largest and wealthiest cities, and those with the strongest tertiary sector report on the use of policies which indicate city branding. The strength of the primary sector is significantly and negatively related to all three identified forms of branding strategy. Furthermore, significant positive statistical inter-relationships exist between the different branding strategies, which confirm the existence of complex relations and overlaps between them. Our findings suggest that local governments should align their city branding strategies with their development goals.
机译：城市促销，城市营销和城市品牌都经常提及和在城市治理的文献中进行检查。根据不同城市品牌策略的目标和特点，本研究通过城市营销到城市品牌的城市促销造成了越来越多的复杂程度，并提出城市城市发展程度与使用品牌策略的利用呈正相关。这一命题在23个中国城市中进行了测试：广东省21个城市，以及在特殊行政区域 - 港澳澳门。结果表明，城市促销，城市营销和城市品牌战略的使用与城市城市发展水平之间的正相关关系。只有最大，最富有的城市，以及最强大的第三部门部门关于使用指示城市品牌的政策的报告。主要部门的强度与所有三种识别的品牌策略有关，对所有三种形式的品牌策略负相关。此外，在不同的品牌策略之间存在显着的正统计相互关系，这确认了复杂关系的存在和它们之间的重叠。我们的研究结果表明，地方政府应将其城市品牌战略与发展目标保持一致。

著录项

  • 来源
    《Cities》 |2021年第9期|103269.1-103269.16|共16页
  • 作者

    Ma Wenting; de Jong Martin; Hoppe Thomas; de Bruijne Mark;

  • 作者单位

    Delft Univ Technol Fac Technol Policy & Management Dept Multiactor Syst Jaffalaan 5 NL-2628 BX Delft Netherlands|Harbin Inst Technol Shenzhen Sch Humanities & Social Sci Shenzhen 518055 Peoples R China;

    Erasmus Univ Rotterdam Sch Management Burgemeester Oudlaan 50 NL-3062 PA Rotterdam Netherlands|Erasmus Univ Erasmus Sch Law Burgemeester Oudlaan 50 NL-3062 PA Rotterdam Netherlands|Fudan Univ Inst Global Publ Policy Shanghai 200433 Peoples R China;

    Delft Univ Technol Fac Technol Policy & Management Dept Multiactor Syst Jaffalaan 5 NL-2628 BX Delft Netherlands;

    Delft Univ Technol Fac Technol Policy & Management Dept Multiactor Syst Jaffalaan 5 NL-2628 BX Delft Netherlands;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    City branding; City promotion; City marketing; Progression proposition; Urban governance; China;

    机译：城市品牌;城市促销;城市营销;进展命题;城市治理;中国;

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号