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Fresh Blood

机译：新鲜血液

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Picture this. A young mother-to-be walks into a scrap-booking store looking for baby announcement supplies. The first thing she sees is a display board showing richly designed, complicated scrapbook pages. She picks up a class flyer, but barely understands the titles-they sound too technical. As she checks out, the clerk strikes up a conversation, but she doesn't understand at least a fourth of what is said. The clerk uses what amounts to scrapbook jargon, a code the new customer has not yet cracked. According to Shane Cullimore, owner, president and CEO of Crafter's Home, a national association for scrapbook retailers, the above scenario is common. "The scrapbook-ing industry is not user friendly to beginners, even though new scrapbookers are our lifeblood," says Cullimore. It's a problem that keeps the scrapbooking industry from realizing its full potential. "There are ways to overcome the problem though," he explains.
机译：想象一下。一位年轻的准妈妈走进一家报废书店，寻找婴儿公告用品。她首先看到的是显示板，显示设计精美，复杂的剪贴簿页面。她拿起班级传单，但几乎听不懂标题，听起来太技术性了。当她结帐时，店员开始了谈话，但她至少不理解所讲内容的四分之一。职员使用相当于剪贴簿行话的字样，这是新客户尚未破解的代码。根据全国剪贴簿零售商协会Crafter's Home的所有者，总裁兼首席执行官Shane Cullimore的说法，上述情况很常见。 Cullimore说：“尽管新剪贴簿是我们的命脉，但剪贴簿行业对初学者并不友好。”这个问题使剪贴簿行业无法发挥其全部潜力。他解释说：“尽管有很多方法可以解决这个问题。”

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