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Tunnel Vision

机译：管视角

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Phactory Productions of New York made quite a splash with its recent 20-second "animated" advertisement for the Coca-Cola Company's Dasani water product, which features saturated color images of cascading water splashing inside an invisible glass. Not a typical animation, the innovative spot overflows with creative firsts, including the use of a new medium. The ad, shown within the darkened tunnels of Atlanta's subway system, marks the first time that in-tunnel advertising has been used in the US. This new medium extends transit advertising from subway platforms into the passageways between subway stations to reach a captive audience of riders. The production is also the first to use Arete Entertainment's Advanced Fluid Simulator software and Submedia's innovative light-box display system. The 1000-foot-long display, which is mounted onto the tunnel walls, features a series of still images that are stationary yet, like a flip book, appear to move―in this instance, at some 240 frames per second as the subway car passes by at about 40 miles per hour.
机译：纽约Phactory Productions公司最近在可口可乐公司的Dasani水产品上放了20秒钟的“动画”广告，引起了轰动，该广告以不可见的玻璃内溅下的级联水的饱和彩色图像为特色。这不是典型的动画，但创新点充满了创造力，包括使用新媒体。在亚特兰大地铁系统的黑暗隧道中显示的广告标志着美国首次使用隧道内广告。这种新媒体将大众运输广告从地铁站台延伸到地铁站之间的通道中，从而吸引了众多的车手。该产品也是首次使用Arete Entertainment的Advanced Fluid Simulator软件和Submedia的创新灯箱显示系统。安装在隧道壁上的1000英尺长的显示器具有一系列静止的静止图像，但就像一本翻页书一样，似乎在移动-在这种情况下，地铁车辆以每秒240帧的速度移动以每小时约40英里的速度经过

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