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The values of college students in business simulation game: A means-end chain approach

机译：大学生在商业模拟游戏中的价值：一种手段-端链方法

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摘要

Business simulation games (BSGs) enable students to practice making decisions in a virtual environment, accumulate experience in application of strategies, and train themselves in modes of decision-making. This study examines the value sought by players of BSG. In this study, a means-end chain (MEC) model was adopted as the basis, and ladder method soft laddering was used to conduct in-depth interviews with students who had experience in using BSCs. The chain concept of "attribute-consequence-value" was used to understand students' value cognition structures. Content analysis was used to analyze the attributes-consequences-values for BSGs players, then converted into a Hierarchical Value Map (HVM). The results showed that students consider teamwork and market diversity as the most important attributes, and the consequences of a cooperative approach and market diversity are emotional exchange and multi-thinking, with the ultimate value brought to users by exchanges between teams and constant thinking being interpersonal relationships and a sense of accomplishment.
机译：商业模拟游戏（BSG）使学生能够在虚拟环境中练习决策，积累应用策略的经验以及以决策方式培训自己。这项研究检验了BSG参与者寻求的价值。在这项研究中，采用了均值-末端链（MEC）模型作为基础，并使用阶梯法软梯形图对具有使用BSC经验的学生进行了深入访谈。 “属性-结果-价值”的连锁概念被用来理解学生的价值认知结构。内容分析用于分析BSG参与者的属性-结果-值，然后转换为分层价值图（HVM）。结果表明，学生认为团队合作和市场多样性是最重要的属性，而合作方式和市场多样性的后果是情感交流和多角度思考，团队之间的交流和不断思考是人际关系为用户带来的最终价值关系和成就感。

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