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'Platforms' For the Future

机译:未来的“平台”

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摘要

To hear IT vendors talk, everything is either a "platform" or a "solution." A few extra-special offerings are even presented as being both a platform and a solution. I flinch at both those words and give great grief to vendors who pitch me using one or both of them. Almost no marketing pitch containing the concept of "solution" is remotely honest. Usually, a product that might credibly be part of the solution to a problem is falsely presented as solving the whole thing. And those are the less-bad usages of the word, in which marketers actually suggest some kind of problem that the so-called solution might solve.
机译:听到IT供应商的谈话,一切都是“平台”或“解决方案”。甚至还提供了一些特殊的产品,既是平台又是解决方案。我对这两个词都畏缩了,并对那些使用其中一个或两个来推销我的供应商深感悲痛。几乎没有包含“解决方案”概念的营销宣传是诚实的。通常,可能可靠地成为问题解决方案一部分的产品被错误地表示为解决了整个问题。这些是单词的不太坏的用法,营销人员实际上在其中提出所谓解决方案可能解决的某种问题。

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