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An Adoption Model for Consumer Wireless Sensor Initiatives: Aligning Company and Consumer Goals

机译:消费者无线传感器计划的采用模型:使公司目标与消费者目标保持一致

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摘要

With the recent release of consumer-oriented, person-to-machine (P2M) sensors and connected devices, ranging from Wi-Fi scales to fitness-tracking bracelets, many companies have begun asking, ?What?s going on with sensors?? Sensors themselves are not a new phenomenon; in fact, there are sensors to detect nearly anything imaginable. The success of a solution has more to do with identifying a core problem, recognizing benefits, understanding context, and, of course, imagination. Thinking of an idea is easy, but sculpting that idea into something that will gain traction and generate true business value is dramatically more difficult. On the basis of external research and in collaboration with 13 large companies, we have developed a scoring framework that analyzes 16 attributes in four major categories, including consumer value proposition, user experience, strategic purpose, and solution integration. This framework aims to take a connected idea from concept to solution by introducing key considerations linked to adoption.
机译:随着最近发布的面向消费者的人对机(P2M)传感器和连接的设备,从Wi-Fi磅秤到健身追踪手镯,许多公司已经开始问:“传感器发生了什么?”传感器本身并不是一个新现象。实际上,有传感器可以检测几乎所有可以想象的东西。解决方案的成功与确定一个核心问题,确认收益,理解环境以及想象力息息相关。想一个主意很容易,但是将主意雕刻成能够吸引人们的注意力并产生真实业务价值的东西要困难得多。在外部研究的基础上,我们与13家大公司合作,开发了一个评分框架,该框架分析了四个主要类别的16个属性,包括消费者价值主张,用户体验,战略目标和解决方案集成。该框架旨在通过引入与采用相关的关键考虑因素,将概念与解决方案联系起来。

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