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首页> 外文期刊>Corporate Social Responsibility and Environmental Management >When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermes
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When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermes

机译：当广告凸显奢侈品和企业社会责任原则的二项式身份价值时：路易威登和爱马仕的例子

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摘要

In a controversial context, luxury houses have followed the ancestral values of artisanal production, with respect for materials, the environment, and people, thereby facilitating their current application of the principles promoted by Corporate Social Responsibility (CSR). They used to publish their CSR results in their annual reports and via their websites but can also do it implicitly through their advertisements. For the first time, the advertising creation and decoding process together with a semiotic analysis of two Louis Vuitton and Hermes advertisements bring out the semiotic wealth of the discourse of the images and the identity narratives of each label, as well as listing the implicit identity values of luxury and linking them to the various principles of CSR. Copyright (c) 2018 John Wiley & Sons, Ltd and ERP Environment
机译：在一个有争议的背景下，豪宅遵循手工生产的祖传价值观，尊重材料，环境和人，从而促进了他们当前应用企业社会责任（CSR）提倡的原则。他们过去常常在年度报告中和通过网站发布企业社会责任结果，但也可以通过广告暗中进行。广告创建和解码过程首次结合对两个Louis Vuitton和Hermes广告的符号学分析，带来了图像话语的符号学丰富性以及每个标签的身份叙事，并列出了隐式的身份值并将其与企业社会责任的各种原则联系起来。版权所有（c）2018 John Wiley＆Sons，Ltd和ERP Environment

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