Dole Packaged Foods needed a container for its new make-at-home yogurt smoothie beverage. Dole's Fruit Smoothie Shakers are made with frozen fruit and yogurt. A big complaint consumers have about making smoothies at home is the need for a blender, says Paul Panza, director of marketing, based in West-lake Village, Calif. Dole's found the solution in the packaging: consumers unscrew the cap, add about 7 ounces of juice to the fill line, re-apply the cap and shake for about 30-45 seconds.
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