Ufit drinks, a protein milkshake, has launched an advertising campaign this winter that includes 16 sheet posters across London's busiest underground stations. The creative turns the traditional view of high protein products on its head with a dig at the standard advertisements promoting magic weight loss pills and powders often seen in January, according to The Protein Drinks Company, also known as Lacka Foods. The slogan reads, "Remember, getting out of bed is technically a sit up" and is accompanied by visuals of the growing Ufit range and the supporting caption "a delicious high protein drink for active-ish people."
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机译：Ufit饮料（一种蛋白质奶昔）已于今年冬天发起了一项广告活动，其中包括伦敦最繁忙的地铁站的16张海报。根据The Protein Drinks Company（也称为Lacka Foods）的说法，该创意者通过在标准广告中挖洞来宣传高蛋白产品的传统观点，这些广告中宣传1月份经常出现的神奇减肥药和散剂。标语上写着“记住，从技术上讲，起床是一种仰卧起坐”，并伴随着不断壮大的Ufit系列和辅助标题“为活跃的人们提供美味的高蛋白饮料”的视觉效果。
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