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Escalation: The Role of Problem Recognition and Cognitive Bias

机译:升级:问题识别和认知偏差的作用

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Escalation of commitment to a failing course of action is an enduring problem that remains central to the study of managerial behavior. Prior research suggests that escalation behavior results when decision makers choose to ignore negative feedback concerning the viability of a previously chosen course of action. Previous work has also suggested that certain cognitive biases might promote escalation behavior, but there has been little attempt to explore how biases other than framing affect escalation. In this article, we explore the extent to which decision makers actually perceive negative feedback as indicative of a problem and how this influences their decision to escalate. Although problem recognition and cognitive biases have been intensively studied individually, little is known about their effect on escalation behavior. In this research, we construct and test an escalation decision model that incorporates both problem recognition and two cognitive biases: selective perception and illusion of control. Our results revealed a significant inverse relationship between problem recognition and escalation. Furthermore, selective perception and illusion of control were found to significantly affect both problem recognition and escalation. The implications of these findings for research and practice are discussed. To improve problem recognition and reduce the incidence of escalation, practicing managers should implement modern project management practices that can help to identify and highlight potential problems while guarding against these two key cognitive biases that promote the behavior.
机译:对失败的行动方针的承诺升级是一个持久的问题,仍然是研究管理行为的核心。先前的研究表明,决策者选择忽略与先前选择的行动方案的可行性相关的负面反馈时,会导致升级行为。先前的工作还表明,某些认知偏见可能会促进升级行为,但是几乎没有尝试去探索框架之外的偏见如何影响升级。在本文中,我们探讨了决策者实际将负面反馈视为问题的征兆的程度,以及这如何影响其升级决策。尽管已对问题识别和认知偏见进行了深入研究,但对它们对升级行为的影响知之甚少。在这项研究中,我们构建并测试了一个升级决策模型,该模型结合了问题识别和两个认知偏差:选择性感知和控制幻觉。我们的结果表明,问题识别与升级之间存在显着的逆向关系。此外,发现选择性的感知和对控制的幻觉会显着影响问题识别和升级。讨论了这些发现对研究和实践的意义。为了提高对问题的认识并减少升级的发生率,执业经理应实施现代化的项目管理实践,以帮助识别和突出潜在问题,同时防范这两种促进行为的关键认知偏差。

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