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首页> 外文期刊>Decision Sciences >Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy
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Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy

机译：产品开发的内部和外部集成：不确定性，模棱两可和平台策略的偶然性影响

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摘要

Effective product development requires firms to unify internal and external participants. As companies attempt to create this integrated environment, two important questions emerge. Does a high level of internal integration lead to a higher level of external integration? In the context of product development, this study considers whether internal integration in the form of concurrent engineering practices affects the level of external integration as manifested by customer integration, supplier product integration, and supplier process integration. External integration, in turn, may influence competitive capabilities, namely product innovation performance and quality performance. Second, using contingency theory, do certain contextual variables moderate the linkages between integration strategy (external and internal) and performance? Specifically, this study considers whether uncertainty, equivocality, and platform development strategy change the relationships among internal integration, external integration, and competitive capabilities. Data collected from 244 manufacturing firms across several industries were used to test these research questions. The results indicate that both internal and external integration positively influence product innovation and quality and ultimately, profitability. With respect to contingency effects, the results indicate that equivocality moderates the relationships between integration and performance.
机译：有效的产品开发要求企业统一内部和外部参与者。在公司尝试创建这种集成环境时，出现了两个重要的问题。高水平的内部集成是否会导致更高水平的外部集成？在产品开发的上下文中，本研究考虑了以并行工程实践形式进行的内部集成是否会影响外部集成的水平，如客户集成，供应商产品集成和供应商流程集成所体现的那样。反过来，外部整合可能会影响竞争能力，即产品创新绩效和质量绩效。其次，使用权变理论，某些情境变量是否会缓和整合策略（外部和内部）与绩效之间的联系？具体而言，本研究考虑不确定性，模棱两可和平台开发策略是否会改变内部集成，外部集成和竞争能力之间的关系。从多个行业的244家制造公司收集的数据用于测试这些研究问题。结果表明，内部和外部集成都对产品创新和质量产生积极影响，并最终影响盈利能力。关于偶然性效应，结果表明模棱两可缓和了整合与绩效之间的关系。

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