Is the more always better? A comparative study of internal and external integration practices in new product and new service development

Christian Homburg; Christina Kuehnl

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Is the more always better? A comparative study of internal and external integration practices in new product and new service development

机译：总是越多越好吗？新产品和新服务开发中内部和外部集成实践的比较研究

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摘要

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious benefits, this article examines the possibility that a nonlinear relationship in the shape of an inverted U exists between innovation success and the antecedents examined in this research. The present study also addresses scholars' call for research to investigate differences in the drivers of new product and new service success. The findings suggest that differences exist in the nature of the relationship-that is, linear versus nonlinear-between cross-functional integration, customer integration, and interfirm collaboration and innovation success in a new product versus new service setting.

机译：这项研究调查了内部和外部集成实践与新产品和新服务的创新成功之间的关系。基于新产品和新服务开发中的关键成功驱动因素除了其明显的好处之外可能还具有实施成本的想法，本文研究了创新成功与本文研究的前因之间存在倒U型非线性关系的可能性。研究。本研究还满足了学者的呼吁，以调查新产品和新服务成功的驱动因素之间的差异。研究结果表明，跨职能集成，客户集成以及企业间协作和创新在新产品与新服务环境中的成功之间，关系的本质（即线性与非线性）之间存在差异。

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来源
《Journal of Business Research》 |2014年第7期|1360-1367|共8页
作者
Christian Homburg; Christina Kuehnl;
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作者单位

Department of Marketing at the University of Mannheim, Germany,Department of Management and Marketing, University of Melbourne, Australia,Marketing Department Ⅰ, University of Mannheim, Schloss, D-68131 Mannheim, Germany;

Department of Marketing at the University of Mannheim, Germany;

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原文格式 PDF
正文语种 eng
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关键词
New product development; New service development; Nonlinear effects; Integration practice;

机译：新产品开发;新服务开发;非线性效应;整合实践;

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3. Market Orientation, Internal Process, and External Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New Service Development [J] . Andrea Ordanini, Paul P. Maglio Decision Sciences . 2009,第3期

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4. Internal and External Integration for Product Development: The Effects of Uncertainty, Equivocality, and Platform Strategy [C] . Xenophon Koufteros, Mark Vonderembse, Jayram Jayanth 33rd Annual meeting of the Decision Sciences Institute . 2002

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Is the more always better? A comparative study of internal and external integration practices in new product and new service development

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