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首页> 外文期刊>Civil and Environmental Research >Carrying Out A Strategic Study for Lafarge to Recommend A New Strategic Direction for This Organisation Which Could Improve Its Competitive Advantage in the Construction Industry
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Carrying Out A Strategic Study for Lafarge to Recommend A New Strategic Direction for This Organisation Which Could Improve Its Competitive Advantage in the Construction Industry

机译：进行拉法基的战略研究，为该组织推荐新的战略方向，以提高其在建筑行业的竞争优势

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摘要

Lafarge, which is one of the well-known organisations in the construction industry over the world, is selected in this research as an example of a construction organisation to carry out a strategic case study and produce a professional report, which will analyse the main challenges and opportunities facing this organisation, through using some strategic analysis tools such as, PESTLE framework, SWOT analysis, Porter’s five forces model and BCG matrix, in order to investigate and recommend a new strategic direction for it, based on the findings that will be discovered. In addition, out of three strategic options, which will be identified and appraised, an option will be proposed to the company with justification to improve its competitive advantage over the construction industry.
机译：拉法基（Lafarge）是全球建筑业中的知名组织之一，在本研究中被选为建筑组织的一个实例，以进行战略案例研究并生成一份专业报告，以分析主要挑战通过使用一些战略分析工具（例如PESTLE框架，SWOT分析，波特的五力模型和BCG矩阵）来了解该组织面临的机遇，以便根据将要发现的发现来调查并提出新的战略方向。此外，在将要确定和评估的三个战略选择中，将有理由向公司提出一个选择，以提高公司在建筑行业的竞争优势。

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