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Editorial: RFID in Retailing and Customer Relationship Management

机译:社论:零售和客户关系管理中的RFID

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Radio Frequency Identification (RFID) is a promising technology that is already transforming business operations throughout the globe. This special section of Communications of the AIS is devoted to the discussion of the novel use of RFID in retailing and customer relationship management (CRM). The guest editorial introduces the topic to the readers of Communications of the AIS and highlights the research themes and contributions of the seven research papers selected for this special section
机译:射频识别(RFID)是一项很有前途的技术,已经在全球范围内改变着业务运营。 AIS通信的这一特殊部分专门讨论了RFID在零售和客户关系管理(CRM)中的新颖用法。客座社论向AIS通讯的读者介绍了该主题,并重点介绍了为本专题选择的七篇研究论文的研究主题和贡献

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