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Decision-making process of households on food consumption

机译:家庭食物消费的决策过程

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Decision-making process of households on food consumption is discussed in the post-Keynesian theory of household choice. Since the core assumption of uncertainty is employed, the set of consumption alternatives is restricted to the subset of the known ones. When searching for these alternatives, the consumer faces the search costs expressed by time of search. The sample of Czech households was investigated to ascertain the volume of the search and 57% of households do not seek for any information that are relevant for decision-making on foodstuff purchase. To overcome this activity, the households more likely rely on prices and the range of goods of the closest sellers to them. Searching for information on product is replaced by reliance on habits and recommendations of the others. On the contrary, the uncertainty of real purchase power is of lower significance in food consumption, because the foodstuffs meet the basic physiological needs and dispose of constrained stability in storage. Thus, households cannot always postpone (or bring forward) their consumption. In order to deal with the lack of money, households from lower income levels reduce their expenditures for foodstuffs more often than those from the higher income levels. Consequently, the relationship between the level of income and needs satiation is outlined.
机译:后凯恩斯主义的家庭选择理论讨论了家庭对食物消费的决策过程。由于采用了不确定性这一核心假设,因此消费替代方案的集合仅限于已知替代方案的子集。当搜索这些替代方案时,消费者要面对以搜索时间表示的搜索成本。对捷克家庭的样本进行了调查,以确定搜索量,而57%的家庭不寻求与食品购买决策相关的任何信息。为了克服这一活动,家庭更可能依赖价格和最接近卖方的商品范围。对产品信息的搜索已被对其他习惯和建议的依赖所取代。相反,实际购买力的不确定性在食品消费中意义不大,因为食品满足了基本的生理需要,并且处置了储存稳定性受限的问题。因此,家庭不能总是推迟(或提出)他们的消费。为了解决缺钱问题,收入水平较低的家庭比收入水平较高的家庭更经常减少食品支出。因此,概述了收入水平与需求满足之间的关系。

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