The Impact of Brand Equity on Purchase Intention and Brand Preference-the Moderating Effects of Country of Origin Image

Hadi Moradi; Azim Zarei

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The Impact of Brand Equity on Purchase Intention and Brand Preference-the Moderating Effects of Country of Origin Image

机译：品牌资产对购买意愿和品牌偏好的影响-原产国形象的调节作用

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《Australian Journal of Basic and Applied Sciences》 |2011年第2016期|共6页
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Hadi Moradi; Azim Zarei;
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中图分类经济计划与管理;
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The Impact of Brand Equity on Purchase Intention and Brand Preference-the Moderating Effects of Country of Origin Image

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