Social Media Implementation in Small Service Firms

Ajax Persaud; Martine Spence; Mostafijur Rahman

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Social Media Implementation in Small Service Firms

机译：小型服务公司中的社交媒体实施

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摘要

This study examines the implementation of social media in small service firms with a view to indentifying the factors that promote or inhibit successful adoption. Based on in-depth interviews, the study found five key factors that inhibit successful adoption. These factors have not been reported in prior research on social media adoption. The implications of the results are discussed.

机译：这项研究检查了小型服务公司中社交媒体的实施情况，以找出促进或抑制成功采用的因素。根据深入的访谈，该研究发现了阻碍成功采用的五个关键因素。先前关于社交媒体采用的研究尚未报告这些因素。讨论了结果的含义。

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来源
《International Journal of E-Business Development》 |2012年第2期|共4页
作者
Ajax Persaud; Martine Spence; Mostafijur Rahman;
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正文语种
中图分类经济学;
关键词
Social MediaAdoptionService FirmsWeb 2.0;

机译：社交媒体采用服务公司Web 2.0;

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Social Media Implementation in Small Service Firms

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