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首页> 外文期刊>International Journal of Business and Management >Product, Service, and Customer Management of Baskin-Robbins in Korea
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Product, Service, and Customer Management of Baskin-Robbins in Korea

机译：韩国Baskin-Robbins的产品，服务和客户管理

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摘要

The purpose of this study is threefold: 1) to provide an overview of Baskin-Robbins in Korea; 2) to introduce its three key operations management strategies; and 3) to explain its successful localization in Korea. BR-Korea has enjoyed high recognition and financial success by offering high-quality services and products to customers. The key reason behind its success has been its efforts to better understand its customers’ needs. In other words, BR-Korea has clearly understood that, to achieve success, it must not only offer products of the highest quality but also meet the various expectations of its customers.
机译：这项研究的目的是三方面的：1）概述韩国的巴斯金－罗宾斯; 2。 2）介绍其三大关键运营管理策略; 3）解释其在韩国的成功本地化。通过为客户提供高质量的服务和产品，BR-Korea获得了高度认可和财务成功。其成功的关键原因在于其努力更好地了解客户的需求。换句话说，BR-Korea清楚地了解到，要取得成功，它不仅必须提供最高质量的产品，而且还必须满足其客户的各种期望。

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